N.A.B.:
What has inspired you to become a publisher? When did you release your first
publication?
ROCHELLE: I wasn't inspired to become a publisher; I was
inspired to become a teacher. I always dreamed I’d be a teacher one day. Going into
the traditional classroom, I found that I was so nontraditional and my impact
wouldn't be as effective as it would, if I had a larger platform. I had no idea
that a magazine would become my outlet. God has his plans we simply follow. Six Twelve is the month and day of my
middle son’s birthday, he was born with autism.
I was his first teacher. I analyzed the publications and outlets that my
children had to pick up and read. In doing so, I realized that there is so much
negativity that's reported and the positive that people actually do, goes
overlooked. So I decided to go against the grain and create a publication that
would become the voice, for those who wouldn't otherwise have an outlet. Thus Six Twelve Magazine was born.
N.A.B.:
Talk to us about who Rochelle Johnson
is a person.
ROCHELLE: No one ever ask me to talk about me, LOL! I'm
such a private individual, I’d much rather speak on others than to run down my
life in a few sentences. Rochelle Johnson is a
mother, a sister, a daughter.... She's a genuine, compassionate, humble
individual. I love extremely hard, my greatest desire is to see better
relationships amongst people. I am a woman who is your greatest supporter; a
voice of reason, I'm very intense but I do love fun. Most would definitely
say I'm super ambitious. I believe whatever is put in my heart it’s meant for
me to achieve. I've overcome so much, so settling is not an option. I aspire to
be one of the greats!
N.A.B:
Were things a bit edgy when you started or has things been growing well and
successfully?
ROCHELLE: Of course. It isn't a business if you hadn't
had a rough beginning. That's all a part of business, taking a risk, believing
in what you have and going all in to see it manifesting. Plus running a
magazine statistically is a huge risk anyway. You have to believe in whatever
you do.
N.A.B.:
What highlights Six Twelve Magazine
the most?
ROCHELLE: Imagine if Jet,
O, Essence, Vibe, Ebony had a child; Six Twelve Magazine is that baby, LOL! It has the models like Jet, the Positivity like O, the
Platform of Essence, the Entertainers
as Vibe and the Class of Ebony. It’s
definitely a creation that I'm proud to have my children pick up and
say "My mom does that and I'm
proud of her". At the end of the day that's what matters for me.
N.A.B.:
How do you go about picking staff members and do you continue to bring
individuals on board to work hand in hand with you?
ROCHELLE: I like to say most people who employ with me are
those who are inspired by me and genuinely believe in the vision of Six Twelve. Those who work side by side
with me; I love to teach them so that when they leave me they go on with
knowledge to excel at whatever their outlet becomes. I believe in being a model
leader and I'm not afraid to share knowledge.
N.A.B.:
In being a successful black woman this day in time, would you say you had your
share of pitfalls. How did you overcome them, if so?
ROCHELLE: I'm blessed but I have so much to still achieve.
Thus far I have encountered few obstacles that were like stand still moments. You encounter the folk with their motives
but you get rid of those people and you move forward. My greatest advice
would be “never leave your dreams in the hands of anyone”. I guess that's my survival mechanism.
I learned every aspect of my business and at one point I did everything, from
writing interviews to answering phones. I run my own social sites and I answer
my own emails. I believe that when you leave your dreams in the hands of
someone, it puts A LOT of pressure on that person and they're liable to let you
down. 9 times out of 10 that is exactly what happens. Than that is when you
have obstacles that set you back in the worse way. Overall I say my experiences
haven't been all bad and I'm still a student learning.
N.A.B.:
Tell those how to go about being in Six Twelve
magazine.
ROCHELLE: Getting in Six
Twelve Magazine is not an easy task, LOL! The easiest way would be through
our affiliates which can be found www.sixtwelvemag.com or By Emailing proposals to Six Twelve Magazine to getfeatured.submission@gmail.com . Not everyone is a fit for Six Twelve Magazine, not just anyone is
chosen to be in STM. I have turned
down plenty of people to feature because of their negative images or gossip,
etc. That's not our lane and I won’t conform to what’s already saturated in
publications. I suggest you researching Six
Twelve Magazine before making submissions or considering our publications
for any type of exposure for your brand, artist, product, etc.
N.A.B.:
Right now, what is your biggest goal with your business? I hear you’re a big
fan of the uplifting of woman in many ways. Talk about that some.
ROCHELLE: My greatest goal is to have Six
Twelve a household name. I aim for People
status; I've had some great achievements! Going from digital, to print in one
year but now four years in, I'm chasing numbers on that level right now.
For Some reason Woman have a tendency to take my story
and are very encouraged. Maybe it’s my humility, but I believe that anyone can
achieve anything they set their minds out to. I've overcome some great
obstacles to become this woman I have grown into but it hasn't been any cake
walk. I was molested as a child, rape in my teens, in a marriage that sent me
into a depression. I gain so much weight, to weight loss, than Obtaining my BS in Psychology to Creating
Six Twelve Magazine and a very bright future. There will never be a woman that
I see that I will discourage. I'm a magnetism for woman, who have lost hope and
I inspire those women to begin again, to never give up on themselves, no matter
who tells you what know that you are who GOD
made you and in every way that is special, don't allow anyone tear you down, ALWAYS LOVE YOU FIRST, it’s OK!!!
Although I do have so
many things that I have yet to achieve thank you for considering me as one of
the TOP 100 Females In the Game. There is more to come, stay tuned!
WRITTEN BY: SPECIALGIFT N.A.B.
COURTESY OF ELEGANT HOODNESS MUSICAL PROGRAM 2012